AMSALE - Spring 2023

The vision for the AMSALE collection began with the smoky romance of underground Jazz clubs in old school New York.“There was a modern, optimistic energy resonating across the world and New York City was the epicenter,” says Head Designer Michael Cho. “Iconic photos of stars like Billie Holiday, lit with smoky spotlights, splashed across every newspaper. These pictures make the songstresses appear as rare flowers blooming in the night. I was inspired by dreamy nocturnal flowers that are so different from the garden flowers we typically associate with weddings.”

Thus moonflower and Queen of the Night bloom across this season’s gowns, designed with vaulted curves and sculptural silhouettes.“Luscious lavender fabrics are reminiscent of moonlight and adorned with patterns of paillettes and crystal appliqués,” Cho says. “It’s a beautiful representation of AMSALE’s aesthetic.”

The collection calls to mind and celebrates those once-in-a-lifetime moments of a wedding—the first dance, celebratory toasts—but also the modern bride herself, a powerful and confident vision in high fashion. Ever focused on the bride’s evolution, AMSALE introduces clean, tailored separates in this latest collection: refined jackets and dresses, sharp trousers and form-fitting bias cut skirts and tops. Like the moonflower opening its petals, the tailored pieces allow the bride’s look to evolve throughout the night.

“A bride’s wedding day is her moment to shine, and we wanted to create looks, including tailoring, that allow the modern bride to express herself and make her feel her most confident,” says Chief Creative Officer Sarah Swann. “The collection is in full bloom, from painted tulle ball gowns to sleek tailored blazers and trousers. There is a beauty and profoundness in appreciating the singular moments of your wedding day—that’s what this collection celebrates.”